A DIFFERENT PATH; MARK CERNY
TO BE INDUCTED INTO HALL OF FAME OF
THE ACADEMY OF INTERACTIVE ARTS &
SCIENCES
The Academy of Interactive Arts &
Sciences (AIAS) has announced that Mark Cerny
will be the 13th inductee into the Academy’s
Hall of Fame, which is bestowed upon individuals
who've contributed a significant advancement
within the industry while demonstrating proven
success and leadership.
“Mark Cerny is
the closest we have come to a modern-day Da
Vinci,” said Joseph Olin, president of the AIAS.
“What he does isn't restricted to a single
aspect of game creation, he really is a
Renaissance man. He is a diversely accomplished
game designer, producer, programmer and
technologist, fluent in Japanese and one of the
foremost Western experts on the Japanese game
market. He’s also one of the only top-level
independents in a business dominated by
institutions. The projects that he has
contributed to have been phenomenally
successful, with sales of almost two billion
dollars and over a dozen titles each exceeding
two million units in sales.”
Cerny’s
legacy is more than just an impressive list of
games; through his work at Universal Studios in
the 1990s he was also instrumental in fostering
the development of some of the video game
industry’s top stars. Ted Price of Insomniac
Games, and Jason Rubin and Andy Gavin of Naughty
Dog can all trace their initial breakout to
projects created with Cerny.
“Mark is one
of the only individuals who have managed to stay
on the cutting edge of game development from the
heyday of arcade games all the way up to the
current generation of gaming consoles. Each step
of the way he’s redefined how the industry
thinks about game design, technology, and
production philosophies. The franchises that
he’s helped launch are some of the most
influential in the business. Mark has left an
indelible mark on all of the games he’s been a
part of, the developers that he’s collaborated
with, and most importantly the individuals that
he’s worked along-side of,” says Evan Wells,
co-president, Naughty Dog.
Cerny made a
very early start in games. At 1982, at the age
17, he left his studies in math and physics at
the University of California at Berkeley to
become a programmer and game designer for Atari
Games. There he created Marble Madness, an early
arcade classic still remembered for its
Escher-esque graphics and physics based
gameplay.
In 1985 Cerny joined Sega,
relocating to Sega’s Tokyo offices and making a
transition from arcade games to cartridge based
games for home systems. At the time, he spoke no
Japanese, but quickly became proficient speaking
and reading the language. In addition to
creating conventional games such as Shooting
Gallery for the Sega Master System, he also
worked in the extreme high-tech end of the
1980’s console business, setting up a line of
3-D games using active shutter glasses, as well
as an online games network – both projects years
or decades ahead of their time. After three
years in Tokyo he returned to the US, where he
founded and managed the Sega Technical Institute
and oversaw the development of Sonic the
Hedgehog 2.
In 1994 Cerny joined
Universal Studios to set up product development
at their interactive group, working first as VP
and later as President. Shifting to a producer
role, Mark managed the design and development of
the Crash Bandicoot and Spyro the Dragon series
for PlayStation, in particular focusing on
enhancing the appeal of the games for the
Japanese market. The games were blockbuster
hits, selling over 30 million units
internationally; in Japan, the Crash Bandicoot
series ended up becoming the most successful
character-based foreign developed video game of
all time, a distinction that it still holds
today.
In 1998, Cerny founded Cerny Games
as a consultancy, initially working on behalf of
Universal Studios on the game design of
subsequent Spyro the Dragon and Crash Bandicoot
titles. Mark then worked directly with Insomniac
and Naughty Dog on their debut titles for the
PlayStation 2, as an engine programmer for Jak &
Daxter: The Precursor Legacy and as a game
designer for Ratchet & Clank.
At the
inaugural D.I.C.E. Summit in 2002, Cerny first
spoke in public on his unique production
methodology, which he calls Method. “Mark’s
thinking on how best to create games has been
truly influential,” states Bruce Shelley, 2009
inductee into the AIAS Hall of Fame. “The Cerny
Method, with its emphasis on creative freedom
and risk taking, has really informed the debate
on the proper role of preproduction in video
game development.”
In recent years, Mark
has continued to work as an independent,
contributing in various ways to Resistance: Fall
of Man, Ratchet & Clank Future: Tools of
Destruction, Resistance II, Uncharted: Drake’s
Fortune, and God of War III, as well as a number
of technology initiatives at Sony Computer
Entertainment.
Cerny lives in Los Angeles
with his wife of 20 years, and two cocker
spaniels. He is a huge fan of Japanese
television and from childhood has been an avid
bookworm, activities that he pursues when he is
not creating or playing games.
The Hall
of Fame Award will be presented by Brian
Allgeier, Creative Director at Insomniac Games,
at the 13th Annual Interactive Achievement
Awards®. The Awards, hosted by actor, comedian
and avid video game player Jay Mohr, will take
place during the 2010 D.I.C.E.. Summit on
Thursday, February 18, 2010 at the Red Rock
Resort in Las Vegas, and broadcast on IFC-TV
February 25.
Cerny will join an elite
group of 12 other interactive entertainment
industry luminaries in the AIAS Hall of Fame:
Trip Hawkins (Electronic Arts), Peter Molyneux
(Lionhead Studios), Yu Suzuki (Sega), Will
Wright (Maxis), John Carmack (id Software),
Hironobu Sakaguchi (Square Enix), Sid Meier
(Firaxis Games), Shigeru Miyamoto (Nintendo),
Richard Garriott (origin Systems), Dan/Danielle
Bunten Berry (Ozark Landscape), Michael Morhaime
(Blizzard Entertainment) and Bruce
Shelley(Ensemble Studios).
Mr. Cerny
humbly states “I'm thrilled to accept this
award, which clearly has a lot to do with the
drive and talent of the many teams that I've had
the pleasure to work with over the years.”
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